Free Digital Marketing Tools
These digital marketing tools will make you feel like you have your own social media team, marketing team, and communication team. The basic versions of these tools are free to use, and it'll undoubtedly make your Work Life easier!
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- Grammarly. I know you can use Word or another similar word pressing software but the grammar and punctuation power this tool has to offer is smart and efficient. It WILL catch errors that Word will not. You can also download the tool onto our desktop and browser so that you won't send another embarrassing email again.
- HootSuite. Instead of logging into various accounts to post and monitor your social media accounts, you should be doing it all in one place. The calendar within the software will encourage you to plan ahead of time as well, so you're not scrambling to post something to Facebook just because you haven't done it in awhile. For the free version, you can have up to three social media accounts. You'll have to upgrade your account if you want more -- for a majority of small businesses and solopreneurs, this will do just fine.
- Google Analytics. If you haven't been measuring and tracking your website visitors' activities, well, why haven't you? Understanding website traffic will help you create more website content that people care about, which will help you prioritize and focus on the things that matter.
- SEO Toolbox. To give your site more search engine visibility, the free tools from SEO Toolbox helps you check the SEO health of your website by testing broken links and making sure your website pages are properly tagged.