Impelid
For entrepreneurs building microbusinesses
Home
About
Getting Customers
Learning to Sell: Talent or skill?
Is sales an innate ability, or something everyone can learn to do well? Combining perspectives on learning and skill development with research on sales performance we look for the answer to the ultimate question
Getting Customers
What is prospecting
Prospecting is an ongoing process. Even after you have built a good reputation and have solid referrals coming in, you will still need to qualify those leads to be sure they are prospects, and to focus your energy on good prospects.
Getting Customers
How to get a list of potential customers
If you have exhausted your personal network and are still looking for clients to fill your day this is the article for you.
Strategy
Breadth or depth? How to know you are ready to specialize
Problems can arise in choosing too soon, with too little experience in your field, or defining it too narrowly for instance. However, the key to reaping the advantages of specializing is not simply in the choice, it is in bringing focus to your sales and marketing efforts.
Marketing
Prioritize your marketing with these Easy Marketing Tips
It's easy to say "Easy Marketing Tips," but here's the reality: marketing is challenging when you're the CEO, CFO, and CMO. There's so much to tackle, and there's so much competing advice out there, where should you start? Here are four tips that will help prioritize your business's marketing needs.
Habits
How to Hack Your Habits
I will introduce you to the anatomy of a habit and I will discuss how you can use your new-found understanding of habits to hack your habits.
Strategy
Fashion disasters and guidelines for the solopreneur
How we dress is so much more casual today than it was in the past. For many people jeans and a t-shirt are perfectly acceptable options for the workplace.
Marketing
Free Digital Marketing Tools
These digital marketing tools will make you feel like you have your own social media team, marketing team, and communication team. The basic versions of these tools are free to use, and it'll undoubtedly make your Work Life easier!
Habits
Are your beliefs and habits holding you back from freelancing success?
Be great in your core services and you will have happy customers and referrals for new business. Neglect your chores and watch the wheels will come off. What is it that holds us back from doing what needs to be done?
Getting Customers
Three steps to sales success
To be human is to sell, but most of us don't do it professionally. Here's how to get started selling your products and services as a new freelancer or solo-entrepreneur.
Getting Customers
,
Marketing
3 eye-catching headlines that effectively communicate expertise
In this blog post, we will examine 3 headlines of published works and discuss how they portray Authority to grab the readers attention
Strategy
What if your contract is not renewed?
The end of a client relationship can happen for many reasons outside your control. How much of your revenue is that one client? If it is more than 20% you may be in for hard times ahead.
Page 1 of 2
Next